1. Page Titles

The number one thing you want to make sure is optimized for SEO are your website page titles.

The key to optimizing page titles is to integrate keywords—words that reflect specific subjects you wish to be found for on that specific page—directly within the page title. Try to stay within the recommended character length for pages titles (between 60 – 65 words) for the best results.

2. Page Descriptions

This is where you can flesh out the content a bit and dive a little more into how that keyword is related to the information you are offering on that specific page. It is important to use some alternate keywords in the description incase someone is not searching for the specific word you chose, but another word that’s related or similar to it. The recommended character length for page descriptions is between 50 and 160 characters. Make sure you are staying within that recommended range as it does help for SEO purposes.

3. Headers (H1-H6)

Content headers are the next thing that search engines are looking for when pulling up search results. If you go into the backend of your website, you will see one of two things. You will either see 

• 1) H1 through H6 as code, or

• 2) ‘Heading’ listed as a style option within your website content builder when writing text on your web page

These are your headers and they are a great place to reiterate those search terms that you are wanting to be found for throughout the page. Content headers will always be searched before the body copy, so make sure you are including important or key information within those headers.

4. Body Copy

The keywords that you have chosen to use within your page title, page description, and headers also need to be sprinkled throughout the body copy. This is a super easy step to overlook (I have even been guilty of this) because you assume that you for sure would have used those words when writing that body copy, but a lot of times those keywords haven’t been used. Most search engines are going to look to see that the content within your website is relevant to the page title, the description, and the headers in order to really push it up within the ranking.

5. Image Alt Tags

Almost all website builders will give you the option to add alt tags in the description of the image. These image tags will not show up on your website visually. These tags output as additional code for SEO. When someone is searching for an image online the search engine is looking at alt tags to pull the results. Make sure your alt tags are related to whatever the image is, as well as what you would like to be found for.