5 Social Media Posts to Promote Your Event by Emily Mullet
Overwhelmed by promoting your event on social media?
This is for you.
It doesn’t matter if you’re doing an art show, festival, or meetup. These five social media posts apply to all events.
Should you be posting more than five times to promote an event? If you have the capacity, absolutely. However, these five posts are what I consider to be the essential ones to share if you are overwhelmed with posting or don’t have the time. These posts can be simple photos or graphics. Don’t worry about videos with fancy transitions.
These posts aren’t meant to go viral. They’re meant to effectively communicate with your existing audience.
Here are the posts in a nutshell.
EVERY time you post, share the:
Event Name
Date & Time
Location
Few people will scroll through your old posts to find these details. You can add an extra sentence or two in the beginning so it’s not completely redundant. But I’m serious about stating these details in EVERY POST. It prevents miscommunication and streamlines information.
Here’s the breakdown in more detail.
ONE: It’s happening!
Share that your event is happening as soon as the info is finalized. This post is for your diehard fans. They’ll put your event on their calendar the moment you share.
TWO: It’s happening this month!
This post is for people who want to keep your event on their radar, but maybe they are a little less planned out. This will also help new followers not feel left out.
THREE: It’s happening this week!
This keeps your event fresh in people’s minds and gives them confidence that your event is still happening. No one wants to show up to an event and be the only one who didn’t get the memo that it’s canceled.
FOUR: It’s happening tomorrow!
This is for the people who don’t like calendars. They live in the moment and make plans on how they are feeling that day (no shade, I totally get it).
FIVE: It’s happening today!
Again, for the people who don’t like calendars and for algorithms that sabotaged your previous posts. This post is also for people who have simply forgotten your event is today and would be bummed to miss it.
And that’s it! Those are the five simple posts to get the word out about your event.
Bonus Tips:
Recap the event. Go the extra mile and share a sixth post. This is the “what happened” post. Simply talk about what happened at the event the day after. Share wins and give thanks to those who came out. This post will give momentum for the next event on your radar by showing people you create meaningful events worth attending.
Use location hashtags. Using #art really isn’t doing you any favors. Instead, use hashtags of the town and county your event is in. For example #phoenixville #phoenixvillepa #chestercounty #chestercountypa
Create an event on social media. If the social media app you’re using allows it, use the settings to create an event in the app. This allows your followers to receive notifications about your event. Don’t know how to do that? Simply Google, “How to create an event with ____(insert app name here)___?”
Prioritize your followers. You may be wondering about the role of the gallery or festival that you are participating in. Shouldn’t they be doing the promotion? Yes, of course. But what happens if your followers don’t follow their page? Or what if the algorithm isn’t showing your audience their posts? Some of your biggest supporters may not even know your event is taking place. Sharing about the event on your social media profile can provide a direct connection with your audience that the venue may not have.
Customize simple graphics. Need a little direction with what visuals to share? For photography, use photos of past events, sneak peeks of your art for the event, or even a picture of you working to make the event happen! To create graphics, Canva is a user-friendly resource to design your own images. They have a lot of free design templates available without signing up for a subscription.
Written by
Emily Mullet
Emily Mullet is a Phoenixville based artist and the founder of Artists of PXV.
